Sunday, June 1, 2014

Spotlight Author Blog Tour with Bill Ward, Author of ENCRYPTION

Am I an Author or a marketing consultant?
I now have two books published and am beginning to feel comfortable calling myself anAuthor Photo author. Then again, am I truly an Author or have I become a marketing consultant? I have spent at least as much time marketing as writing over the last 8 months. I have discovered it is an unavoidable necessity if I am to sell books!
Although I knew it wouldn’t be easy to sell my books, I have to admit I thought it would be a bit easier than the reality. And I am a very experienced sales and marketing man. It must be very tough for those new authors who don’t have a similar background. So be prepared for a great deal of hard work once you have finished writing your book. Believe in your book and don’t think negatively about the need to market your book. The reward of selling books and reading positive reviews is just the best feeling in the world!
I have heard a few writers say they can write but don’t have a clue about selling. I recall a joke I heard a long time ago which I can fit to the situation:
Writer: I can write but I can't sell anything.
Writer's wife: Hell you convinced me to marry you, so you can definitely sell!
Marketing is not trying to get someone to buy something they don’t need or want! However, it is making potential customers aware our book exists and why it’s a great read.
Most of us don’t have a large budget for promoting our new book. Fortunately, there are a large number of free sites such as Rave Reviews Book Club, Facebook, Twitter and Goodreads where we can grow awareness of our book. Remember though, you have to contribute something if you want to receive something back! Don’t expect to sign up with details of your book and then just sit back and wait for the sales. Contribute to discussions and help promote other authors. As you become better known, so will your books.

Author Bio
Bill has recently retired from the corporate world and has finally fulfilled his lifelong ambition to become an author. He has written two thrillers, Revenge and Encryption, with the expectation of many more to follow.
Bill lives in Brighton, UK with his German partner and has seven daughters, a son, two horses, a dog and two cats!
Encryption can be purchased at most online retailers including:
Encryption_AMAZON

Encryption Synopsis
In a small software engineering company in England, a game changing algorithm for encrypting data has been invented, which will have far reaching consequences for the fight against terrorism. The Security Services of the UK, USA and China all want to control the new software.
The Financial Director has been murdered and his widow turns to her brother-in-law to help discover the truth. But he soon finds himself framed for his brother’s murder.
When the full force of government is brought to bear on one family, they seem to face impossible odds. Is it an abuse of power or does the end justify the means?
Only one man can find the answers but he is being hunted by the same people he once called friends and colleagues.

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